01
Outdoor & sports gear
Clothing, shoes, helmets, bikes, climbing and water gear for teams and guides.
November 12 - 15, 2026 · Only 25 team spots - first edition· Registrations close September 15
Claim your spot →Partners & sponsoring
Help build the first edition of Crossing Belgium.
Crossing Belgium is a 4-day expedition raid from the North Sea to the Ardennes. We tie your brand to grit, persistence and authentic adventure - with months of content, four days on-site visibility and a community that actually shows up.
Our commercial partners
They're already in.
These partners believed in the project from day one and make Crossing Belgium 2026 happen.
Xtreme Events
Specialist in adventure events, team buildings and outdoor formats. Logistic and operational partner of Crossing Belgium.
Visit website →
Escape Events
Outdoor and events agency specialised in escape, raft, climbing and caving activities. Brings the technical expertise on the ground.
Visit website →Why partner with us
First edition. Maximum visibility. Honest stories.
A first edition is the moment to build a brand that lasts for years. You're not one logo among hundreds - you're a founding partner.
25
teams (max) - small and exclusive
300+
km coverage from coast to Ardennes
4
days of non-stop content on the ground
12 mo
campaign pre-, during- and post-event
Our community
Who you reach via Crossing Belgium.
Athletes, coaches, supporters, companies and outdoor fans between 25 and 55 - people who consume actively, decide on purchases and share their stories.
- →Recreational and ambitious athletes (trail, MTB, climbing, crossfit, triathlon)
- →Corporate teams from companies combining team building with outdoor
- →Outdoor and adventure crowd in Flanders, Wallonia, NL and Northern France
- →Family & friends: supporters who join four supporter moments
- →A network of outdoor clubs, federations and sports media
What you get
Concrete visibility, no vague promises.
All packages are tailored, but this is what we put in by default.
On-site
- →Branding at start, finish and check-points
- →Logo on team numbers and briefings
- →Activation zone option on basecamps
- →Branded material (flags, banners, beach flags)
- →VIP access for your guests and relations
Digital
- →Logo and company page on crossingbelgium.be
- →Mention in newsletters (avg. open rate > 45%)
- →Tags and shout-outs on social (Insta, FB, LinkedIn)
- →Co-branded content (reels, photo, after-movie)
- →Logo in the after-movie and season compilation
Press & content
- →Mention in press releases and media kit
- →Royalty-free imagery from the event
- →Podcast interview opportunity
- →Case study afterwards, ready for your channels
- →Mention with regional and national press contacts
Packages
Three entry levels - and fully tailored.
Indicative pricing. Combine with a discipline, a stage or a team of your choice.
Friend
from € 1,500
Support the first edition - visible and affordable.
- ✓Logo on the partner page of the website
- ✓Mention in 1 newsletter and on socials
- ✓Logo on the event banner at start and finish
- ✓Royalty-free imagery afterwards
Discipline partner
from € 5,000
Tie your brand to one discipline or stage (rafting, via ferrata, biking...).
- ✓Exclusive name association with one discipline or stage
- ✓Activation or booth space on a basecamp
- ✓Co-branded content (photo, reel, after-movie)
- ✓Mention in press and media communication
- ✓4 VIP spots at the supporter moments
- ✓All Friend benefits included
Title partner
on request
One exclusive title partner per edition - your brand at the centre.
- ✓Name association: 'Crossing Belgium powered by [brand]'
- ✓Main stage, main activation zone, exclusive sector
- ✓Logo prominent in all communication and the after-movie
- ✓Own team spot (corporate team of 3 + coach)
- ✓Tailored 12-month content campaign
- ✓Full partnership track with the organisation
All amounts excl. VAT. Prices are indicative - we shape everything around your goals and budget.
In-kind partners
Rather contribute material or expertise than budget?
We love working with brands that make a difference on the ground. In exchange for gear, food or services we build a fitting visibility plan.
02
Food & drinks
Energy drinks, bars, coffee, fresh fruit and recovery food for 100+ athletes and crew.
03
Mobility & logistics
Vehicles, transport, bike racks or material transport between basecamps.
04
Tech & media
Tracking, drone, photo, video, audio or livestream infrastructure.
05
Medical & safety
First aid, hospital partner, on-site physio or medical coverage during the raid.
06
Hospitality
Locations, catering, coffee on basecamps or after-event hospitality.
How it works
From first chat to after-movie - in 4 steps.
- 01
Intake
A short intake (30 min, online or in person) to align on your goals and budget.
- 02
Tailored proposal
Within a week you get a concrete proposal with packages, deliverables and planning.
- 03
Agreement
We work with a simple sponsoring agreement and invoice (incl. VAT).
- 04
Activation
Pre-event (content + campaign), during the event (visibility + activation), post-event (after-movie + case).
Frequently asked questions
What partners usually ask.
By when do I need to decide?+
For the first edition we close partner agreements by September 1, 2026. The earlier you commit, the more visibility you build in the lead-up.
Is this only for big companies?+
No. Friend packages are perfect for local entrepreneurs, sports clubs and SMBs. Title and discipline partners are for brands going national or regional.
Can we also sponsor a single team?+
Yes. Team sponsoring (3 athletes + coach) is a low-barrier way to attach your brand to a face and a story.
Do we get imagery for our own use?+
Yes. From the Discipline package on, you get a royalty-free photo set and a share of the after-movie for your channels.
How is impact measured?+
After the event you receive a case study with numbers: reach on socials, press mentions, website traffic, on-site interactions and click-throughs from your activations.
Can we get exclusivity in our sector?+
Yes. Title partners get sector exclusivity. Discipline partners get exclusivity within their chosen discipline or stage.
Ready to build with us?
Let us know your goals.
A short message is enough - we'll come back to you within 24 hours with a first proposal.